Experiment / 001 / Product
Rip My
Build.
What happens when the hard part is not building the product, but finding the people who might care? Rip My Build was my first attempt to find out.
RoleDesign, code, launch
Year2026
QuestionCan a product find users before I have an audience?
The question
I know how to build software. I did not know how to distribute it.
So I kept the technical part deliberately small and made distribution the unknown. I launched on Product Hunt, tried free directories, and spent $30 on promotion. Then a generous post from Jonathan Wilke brought real traffic. Six people wrote obituaries; revenue stayed at $0. The numbers were not a verdict. They were the beginning of the lesson.
Read what the launch taught me